OMG: Safety Officials Release New PSA Targeting Teen Drivers

by Carmen Dellutri on January 11, 2012

Fort Myers personal injury lawyerAs Florida personal injury attorneys, we can’t highlight the dangers of distracted driving enough. If you have a teen driver in your family, we hope that you will encourage them to watch a new public service announcement released by the U.S. Department of Transportation.

The "OMG" public service announcement (PSA) aims to warn teenagers against the dangers of distracted driving. It targets teen drivers by using imagery that relates to popular shorthand text messages such as "L8R" for "later" or "LOL" for "laugh out loud."

The PSA is available on the newly redesigned Distraction.gov website and will air nationwide on Regal Cinema theater screens and on gas station pump-top screens owned by Outcast PumpTop TV.

"Teen drivers are particularly vulnerable to distracted driving, which is why we are making an extra effort to ensure they understand the dangers," said Transportation Secretary Ray LaHood. "Thanks to the help of Regal Cinemas and Outcast, we're reaching teens directly — whether they're at the movies or filling up their tanks — to emphasize the importance of keeping their eyes on the road, their hands on the wheel, and their focus on driving at all times."

According to the DOT, there are two versions of the PSA. A version geared toward a teenage audience will run exclusively on 6,589 movie screens in 526 cinemas across the country that are owned and operated by Regal Entertainment Group. A more somber version will air on the 12,000 screens that top pumps at high traffic gas stations across the United States operated by Outcast PumpTop TV. Both versions of the PSA are available for viewing on DOT's redesigned website, www.Distraction.gov.

The Dellutri Law Group is focused on making bad situations better and putting lives back together. If you or someone you love has been seriously injured in a Florida car accident caused by someone else’s negligence, you may be entitled to compensation.

To learn more about your legal options, contact our experienced Florida injury attorneys for a free consultation.

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